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How does ‘controlling’ play as an important function in an organisation? Explain the strategies to be used by organisation to exercise control, with examples.

 Controlling is a vital function of management that involves monitoring and regulating the performance of individuals, groups, and the overall organization to ensure that goals and objectives are met. The controlling function involves several steps, including establishing standards, measuring actual performance, comparing actual performance to standards, and taking corrective action when necessary. Effective controlling helps an organization to stay on track and achieve its goals. In this answer, we will discuss the importance of controlling in an organization, the strategies for exercising control, and provide examples.

Importance of controlling in an organization:

  1. Helps to achieve organizational goals: Controlling ensures that organizational goals are being met and helps to identify any deviations from the plan. It allows management to take corrective action to get back on track and achieve goals.
  2. Provides feedback: Controlling provides feedback to employees and management about their performance, which can help to identify areas for improvement and increase motivation.
  3. Facilitates decision making: Controlling provides information to management that can be used to make informed decisions about the future direction of the organization.
  4. Improves efficiency: Controlling helps to identify areas of inefficiency in the organization and provides opportunities for improvement.
  5. Facilitates communication: Controlling provides a mechanism for communication between different levels of the organization, helping to ensure that everyone is working towards the same goals.

Strategies for exercising control:

  1. Bureaucratic control: Bureaucratic control involves the use of rules, policies, and procedures to regulate behavior and ensure that tasks are performed correctly. This approach is commonly used in highly regulated industries, such as healthcare and finance.
  2. Output control: Output control involves measuring the results of employees' work, rather than the process of how the work is done. This approach is often used in sales organizations, where the focus is on achieving sales targets.
  3. Cultural control: Cultural control involves creating a culture within the organization that promotes the values and behaviors that are necessary to achieve organizational goals. This approach is often used in organizations that value innovation and creativity, where a culture of experimentation and risk-taking is encouraged.
  4. Financial control: Financial control involves monitoring the organization's financial performance and taking action to ensure that financial goals are being met. This approach is often used in organizations that are focused on profitability.

Examples:

  1. Apple: Apple uses output control to regulate the behavior of its employees. The company sets specific performance targets for each employee and closely monitors their results. Employees are also given frequent feedback on their performance, which helps to motivate them to achieve their targets.
  2. Google: Google uses cultural control to create a culture of innovation and creativity within the organization. The company encourages employees to take risks and experiment with new ideas, which has led to the development of some of its most successful products, such as Gmail and Google Maps.
  3. Walmart: Walmart uses financial control to monitor its performance and ensure that it is meeting its profitability targets. The company closely monitors its sales, expenses, and other financial metrics, and takes action to improve its performance when necessary.
  4. Johnson & Johnson: Johnson & Johnson uses bureaucratic control to ensure that its products meet regulatory requirements. The company has a rigorous quality control process that involves testing all products to ensure that they meet safety and efficacy standards.

In conclusion, controlling plays an important role in an organization by ensuring that goals and objectives are being met, providing feedback to employees and management, facilitating decision making, improving efficiency, and facilitating communication. The strategies for exercising control include bureaucratic control, output control, cultural control, and financial control. Organizations can use these strategies in different ways depending on their goals, values, and regulatory environment. Effective controlling can help organizations to stay on track and achieve their objectives.

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