Stereotypes

  A stereotype is a cluster of beliefs usually lacking a rational basis regarding the members of some group. The word ‘stereotype’ was first used by Walter Lipman in his book “Public Opinion” (1922).

According to Albrecht, Thomas & Chadwick (1980) “A stereotype is a belief about some particular trait being prevalent among all members of a social group. Whatever be the characteristic it is assumed to vest all people in that category. Therefore, all members of the group are perceived and understood alike.” From above definitions it can be concluded that:

· Stereotype is a set of beliefs used to categorise people. l Such categorisation is exaggerated and lacks in truth.

· This categorisation provides for the basis for gross generalisation bout people.

· Some particular physical, social and cultural characteristics are ascertained which serve to identify people of that group.

· There is general consensus as to the prevalence of a particular trait among people of that category.

· It is assumed that a person will exhibit all the traits of that category simply because he is member of that group.

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