Meaning of ethnography

  The method is also known as ‘ethnomethodology’ or ‘methodology of people’. This type of research method basically intends to study culture through close observation and active participation. It focuses on studying socio cultural phenomena of a community. The ethnographer/ researcher collect information regarding the socio cultural phenomena from a lot of people belonging to the community under study.

On behalf of their community, the participants also identify and provide the researcher some more respondents as a representative of their community (also known as chaining process). The data is therefore collected using a chain sampling in all empirical areas of investigation. The selected samples are re- interviewed in order to elicit deeper and ambiguous responses. The ethnographer stays within the community for months in order to gain more information through chaining process and collect data in form of observational transcripts and interview recordings. The analysis of data leads to development of theories for the socio cultural phenomena under study, only on basis of the views and perspectives of its respondents.

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